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When it comes to produce, Wonky steps in right where waste begins: at the farm gate. A huge amount of food never makes it off the paddock, rejected for being the wrong size, shape, or simply surplus. We give this perfectly good fruit and veg a home by creating an outlet for growers to sell what retail standards overlook.
We call this Grower-Led Eating: a movement that’s rescued over 5 million kilos of fresh, local produce. Because when good food is left behind, so is the water, energy, and hard work that went into growing it.
We've sprouted relationships with over 60 fruit & veg farmers and a growing network of local makers, producers, and cheesemakers who share our values. From free-range meat producers to small-batch food makers, we're building an offering that supports fair pricing, ethical practices, and quality you can trace from paddock to plate (or farm to fridge).
We started with wonky veggies, and they're still at the heart of what we do. But food waste doesn't stop at the farm gate. Now, through Good Groceries by Wonky, we're rescuing surplus across the supply chain - from short-dated pantry staples and packaging flaws to artisan cheese offcuts and meat overruns. If it's good food facing an unfair fate, we'll give it another shot.
We pay growers fairly, support small producers, and source responsibly. Not everything we offer is rescued - some products (like our ethically farmed meats) earn their spot because they represent quality, traceability, and values that align with ours. We're always clear about why something's included.
At the end of each week, once all the Wonky Boxes are packed, any extra produce goes to KiwiHarvest in Auckland and Kairos Food Rescue in the South Island. These awesome organisations make sure good food doesn’t go to waste by redistributing it - along with other essentials - to people who need it most. We’re proud to support their important work!
Get started with a Wonky Box and explore Good Groceries - from rescued veg to ethically sourced meat, cheese, and pantry staples. All delivered fresh, all with purpose.
