why wonky

Wonky is on a mission to bring kiwi households closer to our beloved farmers!

One third of our planet’s food is wasted; that is 1.3 billion tonnes of perfectly good grub that is never eaten.Nationwide, we throw away 122,547 tonnes of food a year - this is enough to feed half the population of Wellington for an entire year! But it’s not all bad, some clever bloke has done a survey which found 86% of Kiwis believe that wasting food is wrong. Too right.

We’re all guilty of throwing away our uneaten grub, but fruit and veg is wasted at all stages of the supply chain, from harvest, to packaging, to wholesalers, the supermarket and of course, households.

Local supermarkets and overseas buyers tend to be a bit picky when it comes to the ‘fruit n’ veg dress code’… strict appearance criteria including the shape, size and shade is only the beginning. Wonky eggplants tend to be tricky to mass pack into boxes, a Wonky cucumber can’t fit through the plastic wrapping machine and sometimes veggies just grow too big to be sold at the supermarket. To make it worse, plenty is left sitting in no-man’s land simply due to there being ‘too much’ in that particular week!

To top it off, fruit and veg are very thirsty too. A pound ofavocadoes take 74.1 gallons of water to grow until ripe enough to eat. That’s the equivalent of three bath tubs full.The point is that growing fruit and veg is more than just a labour of love. It consumes loads of energy and water too, so let’s turnip the page on food waste and save our precious planet at the same time! 


We have spoken to some of our local farmers and growers who are just as keen to fix the problem. They supply us with their imperfect or surplus fruit and vegetables. Every week we zip around collecting Wonky and perfectly normal produce from local kiwi growers. We bring it back to Wonky HQ and box it up before delivering it throughout the day on Thursdays & Fridays. Don’t worry if you’re out and about, we'll leave it on your doorstep and send you a text or email when it's been delivered.

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