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Farmers are pushed to grow perfect produce and are often left with surplus

Small markers shut out if they can’t pay for shelf space

Meat is raised for efficiency and the system rewards volume over care.

Same produce, year-round, flown in from everywhere.

People pay more for ultra-processed food dominates the aisles.

Same brands dominate the aisles. Less local and fun finds.
The food system has gaps and Wonky fills them Working directly with local growers and producers to stock good food the system leaves behind.




Eating seasonally means better food, less waste, and stronger support for local growers. It’s an easy shift that changes how you shop without overthinking it.

These export-grade apples didn’t quite make the cut overseas, but nothing about their flavour or crunch is missing.

Let’s talk about something that happens every day on farms across New Zealand, but most people never see.